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Paul Teutul The Ride of a Lifetime. Doing Business the Orange County Choppers Way Paul Teutul The Ride of a Lifetime. Doing Business the Orange County Choppers Way Новинка

Paul Teutul The Ride of a Lifetime. Doing Business the Orange County Choppers Way

Tough, smart business advice from the star of the hit TLC reality show «American Chopper» Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate. Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. The Ride of a Lifetime shows you how they do it. Offers an inside look at the business practices that built Orange County Choppers into a massively successful business Reveals a different side to the OCC family patriarch Full of practical, real world business principles that lead to unlimited success for any business The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.
Jim Muehlhausen Business Models For Dummies Jim Muehlhausen Business Models For Dummies Новинка

Jim Muehlhausen Business Models For Dummies

Write a business model? Easy. Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more. Shows you how to define the purpose of a business and its profitability to customers Serves as a thorough guide to business modeling techniques Helps to ensure that your business has the very best business model possible If you need to update a business model due to changes in the market or maturation of your company,Business Models For Dummies has you covered.
Timothy Clark Business Model You. A One-Page Method For Reinventing Your Career Timothy Clark Business Model You. A One-Page Method For Reinventing Your Career Новинка

Timothy Clark Business Model You. A One-Page Method For Reinventing Your Career

A one-page tool to reinvent yourself and your career The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw «personal business models,» which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities. Produced by the same team that created Business Model Generation, this book is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique. This book shows readers how to: Understand business model thinking and diagram their current personal business model Understand the value of their skills in the marketplace and define their purpose Articulate a vision for change Create a new personal business model harmonized with that vision, and most important, test and implement the new model When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.
Tony Gaskins A. The Dream Chaser. If You Don't Build Your Dream, Someone Will Hire You to Help Build Theirs Tony Gaskins A. The Dream Chaser. If You Don't Build Your Dream, Someone Will Hire You to Help Build Theirs Новинка

Tony Gaskins A. The Dream Chaser. If You Don't Build Your Dream, Someone Will Hire You to Help Build Theirs

Build your vision, work with purpose, and live the life of your dreams The Dream Chaser shows you how to step out of the day-to-day grind and start creating the life you want. Does your daily effort at work build your dream, or someone else's? Do you do your job for the paycheck or the fulfillment? It's possible to have both, and this book shows you how to get there. The key is in following your passion and purpose. You have a natural-born talent—whether you know it or not—that can make the world a better place. You have a unique story and vision that can lead you to the life you love. Purpose-minded entrepreneurs are changing the world every day, living and working with passion and excitement. This book shows you how to stay focused on your goals, build a solid hands-on strategy, leverage your talents and abilities, and build a business that benefits the world. Your ideal life is not going to appear out of the blue. You have to actively build it yourself; but first you need to realize just what you're capable of, and then you need to set yourself up for success. This guide shows you how to begin that journey of a lifetime. Follow your passion to achieve success Play to your strengths in strategy and execution Stay focused amidst distractions and obstacles Build the life and business you've always wanted Your dreams, goals, and purpose matter, and it's time to start making them a priority. When you work from a place of passion, drive and strength come from within; you become an unstoppable force, and every day is an adventure in its own way. The Dream Chaser shows you how to start living your real life, starting today.
Dion Hinchcliffe Social Business By Design. Transformative Social Media Strategies for the Connected Company Dion Hinchcliffe Social Business By Design. Transformative Social Media Strategies for the Connected Company Новинка

Dion Hinchcliffe Social Business By Design. Transformative Social Media Strategies for the Connected Company

From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies. Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact. Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.
Priscilla Huff Y. Make Your Business Survive and Thrive!. 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise Priscilla Huff Y. Make Your Business Survive and Thrive!. 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise Новинка

Priscilla Huff Y. Make Your Business Survive and Thrive!. 100+ Proven Marketing Methods to Help You Beat the Odds and Build a Successful Small or Home-Based Enterprise

If you’re an entrepreneur, or you’re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits—no matter what kind of business you own—and helps you get the most out of your limited resources. Grow your business and get on the fast track to success.
Bill McBean The Facts of Business Life. What Every Successful Business Owner Knows that You Don't Bill McBean The Facts of Business Life. What Every Successful Business Owner Knows that You Don't Новинка

Bill McBean The Facts of Business Life. What Every Successful Business Owner Knows that You Don't

IF YOU BELIEVE THAT: Being your own boss can be a great career choice Success is what you decide it is Doing what you have a passion and talent for can be very profitable Monetary risk, hard work, and new ideas should be financially rewarded Understanding the business basics every successful owner focuses on—and in what order—would be beneficial Success works for you only after you’ve worked for it Marketplace battles are won before they are played Knowing what owning a business is really like would make ownership success a lot easier Change can create great opportunities Knowing when to exit a business is as important a life and business decision as becoming an entrepreneur in the first place THEN THE FACTS OF BUSINESS LIFE IS FOR YOU! Written by a successful business owner with four decades of experience, The Facts of Business Life is full of real-world concepts that owners must use and embrace if they want to become and stay successful. This multiple award-winning book has been endorsed by some of America’s top business leaders, like Steve Forbes and Ken Fisher, and has been recognized as “one of the best five business books of the year” and “a must read for entrepreneurs or those wanting to be one.” McBean begins with clear explanations and real-life examples of the seven Facts of Business Life that every successful business owner knows and executes consistently, including exactly what they are as well as how and when to use them. He then goes on to show how those facts impact on the five levels every successful business passes through, from “Ownership and Opportunity” to “Moving On When It’s Time to Go,” explaining that while the facts themselves remain the same, as a business becomes successful and moves through its life cycle, the way they are applied must change to fit changing circumstances. But there are even more reasons why this breakthrough business book is a must read, including: Its principles are based on the author’s own experience in starting and running successful businesses in a variety of industries. It shows that the most successful businesspeople create profitable opportunities rather than wait for them to present themselves. It enables readers to analyze the likelihood of their own success based on the characteristics most successful owners have. It reveals the #1 priority for all owners and their employees, and why every owner needs to continually focus on it (Hint: it’s not being profitable). It emphasizes that becoming successful is no guarantee that success will last, and that success itself can be a trap that eventually leads to failure. It shows that a business’s culture isn’t just a mission statement but also the processes created to operate the business and the employees who implement them. It discusses the steps that must be taken even before a business is started to increase the odds of its becoming a lasting success. It covers every step in a business’ life cycle, including the last one, showing that the best time to exit a business is when you don’t have to, and that unless you pick that time, someone else will. MANY BUSINESS BOOKS INCREASE THEIR READERS’ KNOWLEDGE—THE FACTS OF BUSINESS LIFE NOT ONLY INCREASES THAT KNOWLEDGE, IT SHOWS YOU HOW TO TURN IT INTO PROFITS.
Robert Klueger F. Buying and Selling a Business. A Step-by-Step Guide Robert Klueger F. Buying and Selling a Business. A Step-by-Step Guide Новинка

Robert Klueger F. Buying and Selling a Business. A Step-by-Step Guide

A twenty-first-century update to the modern business classic . . . For more than fifteen years, this handy guide has provided entrepreneurs and small business owners with a simple, step-by-step plan for buying or selling a business-without their own special team of lawyers and accountants. Written by leading business attorney Robert Klueger, this up-to-date guide now includes everything you need to know about recent tax law changes, as well as an entirely new chapter on limited liability companies. It answers all your critical questions, covering everything from the valuation of a business through the negotiation stages to closing the deal. Packed with the kind of real-world guidance you can only get from a professional, Buying & Selling a Business, Second Edition shows you how to: * Choose a business that's right for you * Evaluate the business, determine why the seller is selling, analyze the seller's operations, and analyze balance sheets, income statements, and cash flow * Negotiate effectively-including negotiating for price, timing, stock and asset agreements, noncompetitive agreements, and more * Buy a franchise-key considerations that make a franchise different * Ensure a hassle-free closing with no surprises
David Jones P. Million-Dollar Hire. Build Your Bottom Line, One Employee at a Time David Jones P. Million-Dollar Hire. Build Your Bottom Line, One Employee at a Time Новинка

David Jones P. Million-Dollar Hire. Build Your Bottom Line, One Employee at a Time

Tools for translating recruiting and hiring decisions into financial returns Even in a down economy, U.S. business and government make millions of hiring decisions every year. Every decision carries risk. Every hire is an investment. Ideally, every one pays a return. In today's demanding environment, companies no longer have room to get it wrong. Million-Dollar Hire shows how leading companies have re-invented themselves, beat their competition, and added millions to their bottom lines with re-engineered recruiting and hiring practices. Using practical, real world illustrations, it shows that there are tools to treat every hiring decision with the same focus a business applies in acquiring other high-value assets. Shows how new technologies and social networking tools are being used to spider the Internet and find the best candidates before the competition Explains how different approaches to candidate screening translate to different levels of financial return to a business Reveals how to estimate the financial payoff for every hire and how to avoid legal challenges This is an invaluable tool for CEOs, CFOs, COOs and HR professionals who want to revamp what is often one of the least sophisticated parts of a business-the ways it finds talent.
John Mumford Broke. What Every American Business Must Do to Restore Our Financial Stability and Protect Our Future John Mumford Broke. What Every American Business Must Do to Restore Our Financial Stability and Protect Our Future Новинка

John Mumford Broke. What Every American Business Must Do to Restore Our Financial Stability and Protect Our Future

What principled business leaders can do to solve America's current financial crisis Broke is a startling wake-up call for America and an honest accounting of what our future holds if we don't take charge and change our country for the better. If the business of America is business, then it's up to our business leaders to solve the mess we're in. Broke offers practical, nonpolitical, and nonpartisan solutions that every business leader can implement today for a better tomorrow. Whether you operate a giant corporation or a local small business, you'll find practical steps to limit future risks, strengthen every business, stabilize the current economy, and help turn the country around. Author John Mumford has spent decades helping business leaders turn around failing companies. Now, he helps them to turn around a failing country. Presents bold initiatives and concrete steps every business leader can use to create a better future-for their businesses and for the country Includes practical, actionable steps for every business leader who wants to build for the future, while preserving the best of his or her existing enterprise. Shows how business leaders can contribute to the solutions for our problems concerning public debt, the environment, and international relations Offers a turnaround plan for the country ideal for use by the U.S. Chamber of Commerce, small business organizations, non-profits and others as the centerpiece of a 2010 campaign for America's turnaround Endorsed by current and former CEO's, top business school leaders, former governors and senators, and leading journalists Desperate times call for creative, effective measures, not desperation. If you're a business leader, here's how you can do your part.
Alan Anderson Business Statistics For Dummies Alan Anderson Business Statistics For Dummies Новинка

Alan Anderson Business Statistics For Dummies

Score higher in your business statistics course? Easy. Business statistics is a common course for business majors and MBA candidates. It examines common data sets and the proper way to use such information when conducting research and producing informational reports such as profit and loss statements, customer satisfaction surveys, and peer comparisons. Business Statistics For Dummies tracks to a typical business statistics course offered at the undergraduate and graduate levels and provides clear, practical explanations of business statistical ideas, techniques, formulas, and calculations, with lots of examples that shows you how these concepts apply to the world of global business and economics. Shows you how to use statistical data to get an informed and unbiased picture of the market Serves as an excellent supplement to classroom learning Helps you score your highest in your Business Statistics course If you're studying business at the university level or you're a professional looking for a desk reference on this complicated topic, Business Statistics For Dummies has you covered.
Rick Segel Retail Business Kit For Dummies Rick Segel Retail Business Kit For Dummies Новинка

Rick Segel Retail Business Kit For Dummies

Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to: Launch a successful independent retail business Create a Web site that shines Connect with customers and increase sales Handle legal and accounting issues Design stores that really work Practice the 10 keys to retail selling Use management practices proven in the trenches Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.
P.J. Simmons The Green to Gold Business Playbook. How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function P.J. Simmons The Green to Gold Business Playbook. How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function Новинка

P.J. Simmons The Green to Gold Business Playbook. How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function

Implement the green strategies outlined in Dan Esty's and Andrew Winston’s bestseller Green to Gold Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today’s corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative. Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity. Builds on Dan Esty and Andrew Winston’s prizewinning Green to Gold, which has become a business classic and a staple of management training across the world. Shows in detail how each business function or department can achieve an eco-advantage over the competition Offers frameworks, checklists, and action plans applicable to any business–big or small, in manufacturing or services The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.
David Soskin Net Profit. How to Succeed in Digital Business David Soskin Net Profit. How to Succeed in Digital Business Новинка

David Soskin Net Profit. How to Succeed in Digital Business

This book has been written by an experienced entrepreneur who has built a highly successful online business. He understands the challenges first hand, and gives readers invaluable advice about the how they too can make it big in the digital world. —Luke Johnson, Chairman Risk Capital partners and Financial Times columnist Online business can be a goldmine – or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to: Convert a brilliant idea into something that actually pays Get the funding you need to expand Build a great team of staff and advisers Keep the cash flowing Go global! Net Profit provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more online. «I wish this book had been written ten years ago when I first entered the e-commerce industry.» —Glenn Fogel, EVP – Corporate Development and International, Priceline.com «David Soskin combines the insightful mind of a top consultant, the hardened vision of a serial entrepreneur, and the practicality of a successful businessman. Read this book!» – Robin Buchanan, Adviser/Board member of multiple companies, previously the Dean and President of London Business School and also the UK Senior Partner of Bain & Company, the leading global consulting firm.
Robert Chapman J. Simple Tools and Techniques for Enterprise Risk Management Robert Chapman J. Simple Tools and Techniques for Enterprise Risk Management Новинка

Robert Chapman J. Simple Tools and Techniques for Enterprise Risk Management

Your business reputation can take years to build—and mere minutes to destroy The range of business threats is evolving rapidly but your organization can thrive and gain a competitive advantage with your business vision for enterprise risk management. Trends affecting markets—events in the global financial markets, changing technologies, environmental priorities, dependency on intellectual property—all underline how important it is to keep up to speed on the latest financial risk management practices and procedures. This popular book on enterprise risk management has been expanded and updated to include new themes and current trends for today's risk practitioner. It features up-to-date materials on new threats, lessons from the recent financial crisis, and how businesses need to protect themselves in terms of business interruption, security, project and reputational risk management. Project risk management is now a mature discipline with an international standard for its implementation. This book reinforces that project risk management needs to be systematic, but also that it must be embedded to become part of an organization's DNA. This book promotes techniques that will help you implement a methodical and broad approach to risk management. The author is a well-known expert and boasts a wealth of experience in project and enterprise risk management Easy-to-navigate structure breaks down the risk management process into stages to aid implementation Examines the external influences that bring sources of business risk that are beyond your control Provides a handy chapter with tips for commissioning consultants for business risk management services It is a business imperative to have a clear vision for risk management. Simple Tools and Techniques for Enterprise Risk Management, Second Edition shows you the way.
Hug Your Customers : The Proven Way to Personalize Sales and Achieve Astounding Results Hug Your Customers : The Proven Way to Personalize Sales and Achieve Astounding Results Новинка

Hug Your Customers : The Proven Way to Personalize Sales and Achieve Astounding Results

The book is a deceptively simple but winning approach to customer service - that a relationship is at the heart of every transaction. Jack Mitchells' business philosophy is based on "hugs" - personal touches such as knowing every customer's name and clothing preferences or handing out free coffee and newspapers on the commuter train platform. Complete with anecdotes that exemplify outstanding customer service, "Hug Your Customers", shows how any business can adapt this hugging philosophy to attract great staff, lower marketing costs, and maintain higher gross margins and long term revenues. At a time when customer service has become the difference between success and failure, "Hug Your Customers" shows how Jack's one-of-a-kind philosophy brings winning results.
Ray Foley Running a Bar For Dummies Ray Foley Running a Bar For Dummies Новинка

Ray Foley Running a Bar For Dummies

Get insider details on how to operate a successful bar Running a Bar For Dummies, 2nd Edition shows established and future bar owners how to establish and maintain a successful business. Using clear, concise language, this For Dummies guide contains all the information you need to start your bar off on the right foot. From grand opening to last call, you'll discover the insider tricks that keep the business end running smoothly and the customers happily engaged. With updated information on marketing and social media, the book walks you step by step through the entire process, revealing the nitty-gritty details most new bar owners only discover after starting. The bar business continues to grow; however, securing running capital and having knowledge about the business are cited as the two biggest reasons new bars fail. Running a Bar For Dummies, 2nd Edition shines a light on these issues to help bar owners prepare properly. The book helps you find your way through the maze of licensing and permits, developing a business plan, and preparing for your grand opening, plus offers clear, no-nonsense guidance on dealing with tough customers. Every step of the way, Running a Bar For Dummies, 2nd Edition is a reference you can count on. Understand the bar business and important legal issues Stock the necessities, including equipment and inventory Promote your business using marketing and social media Manage expenses and control cash flow When run correctly, a bar can be an extremely profitable business, but the key to success is knowing exactly what you're getting into. By recognizing common problems and teach you how to adapt quickly to changing conditions, Running a Bar For Dummies, 2nd Edition provides the information you need to develop those skills, and get your bar started.
Barry Siskind Powerful Exhibit Marketing. The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows Barry Siskind Powerful Exhibit Marketing. The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows Новинка

Barry Siskind Powerful Exhibit Marketing. The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows

A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan Новинка

David Lavinsky Start at the End. How Companies Can Grow Bigger and Faster by Reversing Their Business Plan

Re-focus your business plan and achieve the success your business deserves Business owners, and their teams, often lose their way in the midst of the day-to-day stress of generating sales and profits. Whether your goal is selling millions of your product, expanding operations to a new location, or generating more profits, Start at the End offers a unique approach and action steps for business owners and entrepreneurs to redevelop your business plan and achieve ultimate success. You'll learn how to re-create your long-term vision and then make continuous progress in achieving that vision while continuing to hit your short-term goals. Start at the End offers inspiring stories of other entrepreneurs who have achieved significant success in this area, as well as easy-to-follow exercises and next steps. Shows how to develop a realistic business and financial model based on market data Explains how to identify and pursue new opportunities, raise capital, and build growth strategies Start at the End gives business owners a chance to take a step back, re-evaluate your business, and redesign your business plan to achieve the success you dreamed of when you first launched your company.
Thomas Duening N. Essentials of Business Process Outsourcing Thomas Duening N. Essentials of Business Process Outsourcing Новинка

Thomas Duening N. Essentials of Business Process Outsourcing

This book will provide the fundamentals of business process outsourcing for the busy executive who needs to get up to speed. It will have such features as checklists, tips and techniques, and case studies. * Written in a user friendly style that allows senior level financial executives to get a solid foundation of what business process outsourcing is and how it can benefit their companies. * Provides managers with the tools to analyse the BPO opportunities for their own firms, as well as techniques and strategies for managing a BPO initiative. * Shows managers how a BPO strategy can save the company money and create jobs domestically. * Both authors are consultants and advisers to industry-leading companies and frequent speakers at business forums and conferences.
Kelly McGuire A. The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos Kelly McGuire A. The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos Новинка

Kelly McGuire A. The Analytic Hospitality Executive. Implementing Data Analytics in Hotels and Casinos

Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analytics Incorporate analytics into existing business processes Identify the most valuable data sources Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.
William Cohen A. Entrepreneur and Small Business Problem Solver William Cohen A. Entrepreneur and Small Business Problem Solver Новинка

William Cohen A. Entrepreneur and Small Business Problem Solver

A new, revised edition of the classic guide for entrepreneurs For more than a decade, The Entrepreneur and Small Business Problem Solver has been the go-to resource for budding entrepreneurs and small business owners alike. Now in its Third Edition, this classic has been revised and updated to meet the needs of the modern reader in today's fast-paced business environment. Covering everything from getting a start-up loan to introducing a new product, this comprehensive guide shows you how to deal with the common problems every small business faces-without hiring expensive outside help. This handy guide is packed with the kind of essential, down-to-earth advice everyone running a small business needs-whether you need help with your business plan or collecting a small debt. This new Third Edition features new information on tax law changes, technological advances, and changes in government services, and includes an entirely new chapter on Internet marketing and e-commerce. Focused on practicality, the book also features downloadable, chapter-ending worksheets that will help you retain what you learned and implement it correctly. A truly unique source for sound business guidance, The Entrepreneur and Small Business Problem Solver, Third Edition is an invaluable reference that every business owner needs. Inside, you'll find world-class guidance on these topics and more: How and where to find start-up capital Insuring your business Extending credit and collecting debts Financial record-keeping Carrying out marketing research Pricing products and services Marketing and advertising your business Doing business and marketing online Recruiting and managing employees Protecting your business and avoiding rip-offs
Dave Hitz How to Castrate a Bull. Unexpected Lessons on Risk, Growth, and Success in Business Dave Hitz How to Castrate a Bull. Unexpected Lessons on Risk, Growth, and Success in Business Новинка

Dave Hitz How to Castrate a Bull. Unexpected Lessons on Risk, Growth, and Success in Business

Dave Hitz likes to solve fun problems. He didn’t set out to be a Silicon Valley icon, a business visionary, or even a billionaire. But he became all three. It turns out that business is a mosaic of interesting puzzles like managing risk, developing and reversing strategies, and looking into the future by deconstructing the past. As a founder of NetApp, a data storage firm that began as an idea scribbled on a placemat and now takes in $4 billion a year, Hitz has seen his company go through every major cycle in business—from the Jack-of-All-Trades mentality of a start-up, through the tumultuous period of the IPO and the dot-com bust, and finally to a mature enterprise company. NetApp is one of the fastest-growing computer companies ever, and for six years in a row it has been on Fortune magazine’s list of Best Companies to Work For. Not bad for a high school dropout who began his business career selling his blood for money and typing the names of diseases onto index cards. With colorful examples and anecdotes, How to Castrate a Bull is a story for everyone interested in understanding business, the reasons why companies succeed and fail, and how powerful lessons often come from strange and unexpected places. Dave Hitz co-founded NetApp in 1992 with James Lau and Michael Malcolm. He served as a programmer, marketing evangelist, technical architect, and vice president of engineering. Presently, he is responsible for future strategy and direction for the company. Before his career in Silicon Valley, Dave worked as a cowboy, where he got valuable management experience by herding, branding, and castrating cattle.
Gabrielle Dolan Ignite. Real Leadership, Real Talk, Real Results Gabrielle Dolan Ignite. Real Leadership, Real Talk, Real Results Новинка

Gabrielle Dolan Ignite. Real Leadership, Real Talk, Real Results

Learn the authentic leadership skills that drive today's workforce to excel Ignite: Real Leadership, Real Talk, Real Results is an honest guide to achieving lasting business success by becoming a more authentic leader. Leaving behind the boring and mundane, this guide cuts to the chase with a frank and forthright style to provide insight that can radically transform your business. You'll learn how your communication style may be holding you back, and how a few simple changes can inspire your team, engage your customers, and remind you just how effective you can be. Storytelling is a powerful business tool, and this book shows how to find your own stories and dig deep to learn what's driving your leadership and motivating your diverse workforce. You'll successfully navigate the uncertain terrain brought about by mixed generational expectations, evolving technology, and a rapidly shifting culture as you learn to respond and adapt to become a more effective leader. Communication is everything, and leaders are expected to be «on message» at all times. Today's workers want to know the «why» behind the «what», and this guide shows you how to tailor your message and your entire communication style to have the biggest impact. Cut through the «boring» and «bull» and be real Communicate with impact across all platforms Ignite your teams, your customers, and yourself Level up, step out, and discover what you stand for The rapid rise of technology and social media has resulted in «information fatigue», and most leaders respond by communicating in logic and data. This approach has little impact on the shifting workforce demographics, and each new generation brings higher expectations from their employers and leaders. Ignite shows you how to exceed those expectations and become the authentic leader that drives today's business success.
James Taylor Knowledge Automation. How to Implement Decision Management in Business Processes James Taylor Knowledge Automation. How to Implement Decision Management in Business Processes Новинка

James Taylor Knowledge Automation. How to Implement Decision Management in Business Processes

A proven decision management methodology for increased profits and lowered risks Knowledge Automation: How to Implement Decision Management in Business Processes describes a simple but comprehensive methodology for decision management projects, which use business rules and predictive analytics to optimize and automate small, high-volume business decisions. It includes Decision Requirements Analysis (DRA), a new method for taking the crucial first step in any IT project to implement decision management: defining a set of business decisions and identifying all the information—business knowledge and data—required to make those decisions. Describes all the stages in automating business processes, from business process modeling down to the implementation of decision services Addresses how to use business rules and predictive analytics to optimize and automate small, high-volume business decisions Proposes a simple «top-down» method for defining decision requirements and representing them in a single diagram Shows how clear requirements can allow decision management projects to be run with reduced risk and increased profit Nontechnical and accessible, Knowledge Automation reveals how DRA is destined to become a standard technique in the business analysis and project management toolbox.
Shaf Rasul Secrets of a Serial Entrepreneur. A Business Dragon's Guide to Success Shaf Rasul Secrets of a Serial Entrepreneur. A Business Dragon's Guide to Success Новинка

Shaf Rasul Secrets of a Serial Entrepreneur. A Business Dragon's Guide to Success

Lessons in business success from the newest Dragon in town You no longer have to enter the Dragon' Den to get expert startup advice. In Secrets of a Serial Entrepreneur, Shaf Rasul distils his vast experience and knowledge into a practical business startup guide that takes you smoothly and successfully from idea to exit. Are you in? With tips and advice from Shaf, as well as examples and anecdotes from inside and outside the den, you'l discover exactly what it takes to be a successful entrepreneur. From starting up to buying and selling, from business plans to number crunching, Secrets of a Serial Entrepreneur shows you how to do it right first time. You'll fin out: If you've got what it takes to e an entrepreneur How to set up and manage a business with confidence How to make a business profitable – fast Ten key things to know about finance How to be quick on your feet and beat the rest How to hire and manage the right people When and how to exit – and how to spot your next opportunity Who’s the Man? Frequently featured in The Sunday Times Rich List, Shaf Rasul made his fortune in IT, property and asset management. In 2008 he was 19th in a Management Today survey of the UK's top 100 entrepreneurs and is one of the UK's most successful entrepreneurs under the age of 40. He co-presents the BBC's Dragons' Den spin off, Dragon's Den Online, an internet and mainstream TV phenomenon. «Shaf really knows his stuff – if you believe in your business, and want it to succeed, then read this book.» —Kavita Oberoi, Founder of Oberoi Consulting and star of Channel 4's The Secret Millionaire «Seriously good advice for would-be entrepreneurs and those already in business, Shaf’s 'tricks of the trade' tell you to do things properly – and this book shows you how.» —Professor Sara Carter, head of Department, Hunter Centre for Entrepreneurship, Strathclyde Business School «Shaf has never hidden behind tired old clichés or business jargon – he's a straight-talking tycoon who tells people openly and honestly how to become a success in the cut-throat business world.» —Matt Bendoris, The Scottish Sun
Dave Anderson How to Run Your Business by THE BOOK. A Biblical Blueprint to Bless Your Business Dave Anderson How to Run Your Business by THE BOOK. A Biblical Blueprint to Bless Your Business Новинка

Dave Anderson How to Run Your Business by THE BOOK. A Biblical Blueprint to Bless Your Business

A revised Second Edition of the book that shows you how to use Bible-based leadership principles to improve business performance In How to Run Your Business by THE BOOK, famed leadership guru Dave Anderson reveals biblical lessons to help transform the people, culture, and results of your business. Not only will you master timeless business principles based on the world's bestselling book, you'll build a foundation for your business that leads to long-term success. It's a refreshing return to commonsense business basics, based on leadership lessons peppered throughout the Good Book. You'll read what the bible has to say about hiring and training people, managing money, creating a leadership vision, achieving ambitious goals, and much more. This new Second Edition features a new introduction that includes letters from readers about their success using these principles, a new chapter on leading through crisis, and bonus sections at the end of each chapter that offer new and expanded insights on these powerful leadership principles. Includes practical, proven business guidance gleaned from the Bible Features smart business guidance like the High-Five Principles for elevating your people skills, Four Mandates to Maximize Your Time, and How to Overcome the Number One Cause of Management Failure Fully updated with a new Introduction, new section chapter conclusions that help you follow through on each chapter's principle, and an entirely new chapter on crisis leadership Dave Anderson is also the author of Up Your Business!, If You Don't Make Waves, You'll Drown, How to Deal with Difficult Customers, and How to Lead by THE BOOK Best of all, you don't need to be familiar with the Bible to profit from these wise and timeless principles. All you need is a heart open to biblical wisdom and a willingness to lead with courage.
Jeffrey Hooke C. Security Analysis and Business Valuation on Wall Street. A Comprehensive Guide to Today's Valuation Methods Jeffrey Hooke C. Security Analysis and Business Valuation on Wall Street. A Comprehensive Guide to Today's Valuation Methods Новинка

Jeffrey Hooke C. Security Analysis and Business Valuation on Wall Street. A Comprehensive Guide to Today's Valuation Methods

An insider's look at security analysis and business valuation, as practiced by Wall Street, Corporate America, and international businesses Two major market crashes, numerous financial and accounting scandals, growth in private equity and hedge funds, Sarbanes Oxley and related regulations, and international developments changed security analysis and business valuation substantially over the last fourteen years. These events necessitated a second edition of this modern classic, praised earlier by Barron's as a «welcome successor to Graham and Dodd» and used in the global CFA exam. This authoritative book shows the rational, rigorous analysis is still the most successful way to evaluate securities. It picks up where Graham and Dodd's bestselling Security Analysis – for decades considered the definitive word on the subject – leaves off. Providing a practical viewpoint, Security Analysis on Wall Street shows how the values of common stock are really determined in today's marketplace. Incorporating dozens of real-world examples, and spotlighting many special analysis cases – including cash flow stocks, unusual industries and distressed securities – this comprehensive resources delivers all the answers to your questions about security analysis and corporate valuation on Wall Street. The Second Edition of Security Analysis on Wall Street examines how mutual funds, private equity funds, hedge funds, institutional money managers, investment banks, business appraisers, and corporate acquirers perform their craft of security analysis and business valuation in today's highly charged environment. Completely updated to reflect the latest methodologies, this reliable resource represents the most comprehensive book written by someone who has actually worked as an investment banker, private equity executive, and international institutional investor. Shows the methodical process that practitioners use to value common stocks and operating companies and to make buy/sell decisions Discusses the impact of the two stock market crashes, the accounting and financial scandals, and the new regulations on the evaluation process Covers how Internet and computing power automate portions of the research and analytical effort Includes new case study examples representative of valuation issues faced daily by mutual funds, private equity funds, hedge funds, institutional investors, investment banks, business appraisers, and corporate acquirers Is a perfect tool for professors wishing to show their MBA students the essential tools of equity and business valuation Security analysis and business valuation are core financial disciplines for Wall Streeters, corporate acquirers, and international investors. The Second Edition of Security Analysis on Wall Street is an important book for anyone who needs a solid grounding in these critical finance topics.
Matt Matrisian The Power of Practice Management. Best Practices for Building a Better Advisory Business Matt Matrisian The Power of Practice Management. Best Practices for Building a Better Advisory Business Новинка

Matt Matrisian The Power of Practice Management. Best Practices for Building a Better Advisory Business

How do you build a financial advisory business in today’s competitive and often-saturated markets? How can you break through the clutter, and develop strong and lasting client relationships? We believe it can be done by harnessing the power of practice management! The Power of Practice Management shows you the “how,” “why” and “what” of taking your business to the next level, introducing you to best practices and the thinking behind actions of some of the industry’s top-quartile firms. Author Matt Matrisian leads you on a journey filled with intriguing ideas and bottom-line lessons that teach you how to work on your business, not just in it. Whether you’re the head of a large advisory firm, part of a small practice or just starting out, you will discover a roadmap for turning your good business into a better one. The author also addresses: Making business strategy and planning part of your defined game plan; Transforming your firm’s vision and goals to build your business Capitalizing on referral sources and centers of influence Your personal brand as a product of intuitive thinking And much more. The Power of Practice Management teaches you how to channel the strength of your business and connect it to your clients’ experiences. The results unlock the secrets to driving customer loyalty, referral revenue, and business prosperity. In the process, you’ll also enhance your personal brand – allowing you the opportunity for business prosperity.
Dan Paul The Cure. Enterprise Medicine for Business: A Novel for Managers Dan Paul The Cure. Enterprise Medicine for Business: A Novel for Managers Новинка

Dan Paul The Cure. Enterprise Medicine for Business: A Novel for Managers

A novel about transforming organizations from the author of bestselling business books The Goal and Zapp! The Cure is a novel for managers about transforming an under-performing bureaucratic organization into a boundaryless, fact-driven management culture like the one that made Jack Welch's General Electric so consistently successful. It offers real, practical advice for overcoming political inertia, reinventing the company, and doing it in a year or less. By giving each key character a distinct voice, readers are reminded of people they have met and who may even sit in the desk next to them. These characters interact realistically and act pragmatically, and as a result readers become invested in how these people tackle their challenges and create real solutions. The methods described in the book have been successfully employed at many of high-profile companies, such as Black & Decker, Coleman, Emerson, Parker Hannifin, Textron, United Stationers, and Moen. The Cure argues that modern organizations must be flexible, quick, and boundaryless in order to thrive and survive, but it also shows managers how to make it happen fast. Based on the successful management theories of Dan Paul's General Management Technologies, The Cure accomplishes these things in the form of an entertaining, enlightening, and dramatic business narrative. Jeff Cox (Murrysville, PA) is a creative writer known for weaving progressive business concepts into compelling fiction. He is the coauthor of such business bestsellers as The Goal, Zapp!, and Heroz. Dan Paul (Pittsburgh, PA) is CEO of General Management Technologies, a consulting practice which focuses on the alignment of clients' strategies, work processes, and culture in order to target all the functions of a business on the same priorities. Formerly with General Electric, he's worked with many high-profile clients and spoken at many conferences on strategic management for Business Week and the American Management Association.
Carol Sanford The Responsible Business. Reimagining Sustainability and Success Carol Sanford The Responsible Business. Reimagining Sustainability and Success Новинка

Carol Sanford The Responsible Business. Reimagining Sustainability and Success

When most people think of corporate responsibility, they are focusing on a business's effect on and relationship to stakeholders. A Responsible Business sees stakeholders as full partners and meaningful instruments for the evolution of healthier communities and more successful businesses. —from the Introduction The Responsible Business offers a new and strategic approach to doing business that holistically integrates responsibility into all aspects of an organization, allowing for returns at every level, business and social. This book goes beyond the often well intentioned but limited attempts at sustainability to present a framework that allows organizations to bring responsibility into everything they do and re-imagine success. From innovation, product development, and production processes to business management, strategic planning, and shareholder development, the author shows how being a Responsible Business is a practical skill that can be applied day-to-day at every level of the business. No longer just the role of a department or the job of CSR professionals, successful responsibility and business efforts start at the business level, are then taken to the corporate level, and are finally applied throughout the organization. The Responsible Business outlines a framework for building a responsibility and consciousness infrastructure that applies a living systems view to the business and inspires all of its stakeholders, including shareholders. Throughout the book, illustrated by examples from technology to manufacturing, large and small, public and private, Sanford demonstrates how to make responsibility integral to all aspects of a business as an engine for innovation, profitability, and purpose. Praise for The Responsible Business «This is a very significant book. It makes it clear that businesses have a single boss with five interrelated aspects. The stories are among the crispest, most evocative case histories I have seen. The book is for any corporate leader trying to do the impossible: create a business that recreates the world.» —Art Kleiner, editor-in-chief, strategy + business, and author, The Age of Heretics «Carol Sanford offers us a proven, practical, and systems-based approach that integrates five stakeholder groups into a business system working as an integral whole. Essential reading for leaders wanting a system framework for sustainability and business success!» —Otto Scharmer, MIT Sloan senior lecturer; author, Theory U: Leading from the Future as it Emerges; and coauthor, Presence «The Responsible Business challenges many assumptions corporate leaders, investment advisors, and sustainability experts have long taken for granted. It provides a road map that can help innovative businesses think about how to be truly transformational.» —Sam Ford, Fast Company expert blogger and director, Peppercom «The powerful concepts in The Responsible Business have changed the process of sustainable development and how communities truly thrive. Indeed, these proven approaches will be the roadmap to truly achieve the deepest level of living communities.» —Bill Reed, founding member of LEED System and coauthor, The Integrative Design Guide to Green Building «Critical for re-imagining the future of business. Rarely a day goes by that I do not call on this way of thinking and looking at the world. It is useful for taking on the big business decisions that so many of us face every day.» —Chad Holliday, chairman, Bank of America
Barry Moltz J. Bounce!. Failure, Resiliency, and Confidence to Achieve Your Next Great Success Barry Moltz J. Bounce!. Failure, Resiliency, and Confidence to Achieve Your Next Great Success Новинка

Barry Moltz J. Bounce!. Failure, Resiliency, and Confidence to Achieve Your Next Great Success

Conventional business wisdom tells you that there’s always something to learn from failure. Not true, says Barry Moltz. Sometimes, failure just stinks. Bounce! explains how success and failure are simply normal outcomes in the regular lifecycle of a business and that process over the long term matters far more than individual outcomes. This book shows you how to build a business that can “bounce” through these cycles for long-term success. If you run a business, better make it Bounce!
Geoff Varrall Making Telecoms Work. From Technical Innovation to Commercial Success Geoff Varrall Making Telecoms Work. From Technical Innovation to Commercial Success Новинка

Geoff Varrall Making Telecoms Work. From Technical Innovation to Commercial Success

Bridging the industry divide between the technical expertise of engineers and the aims of market and business planners, Making Telecoms Work provides a basis for more effective interdisciplinary analysis of technology, engineering, market and business investment risk and opportunity. Since fixed and mobile broadband has become a dominant deliverable, multiple areas of transition and transformation have occurred; the book places these changes in the context of the political, social and economic dynamics of the global telecommunications industry. Drawing on 25 years of participative experience in the mobile phone and telecommunications industry, the author closely analyses the materials, components and devices that have had a transformative impact. By presenting detailed case studies of materials innovation, such as those shown at success story Apple, the book shows how the collaboration of technological imagination with business knowledge will shape the industry’s future. Makes a link between the technical aspects and the business practice of the telecoms industry, highlighting the commercial and economic significance of new developments Gives a historical analysis of past successes and failures in order to identify future competitive advantage opportunities Supplies detailed case studies of supply chain disconnects and the impact these have on industry risk and profitability Brings together technological detail with analysis of what is and is not commercially important, from the implications of energy and environmental networks to the technical details of wireless network hardware.
Judy Allen The Executive's Guide to Corporate Events and Business Entertaining. How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth Judy Allen The Executive's Guide to Corporate Events and Business Entertaining. How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth Новинка

Judy Allen The Executive's Guide to Corporate Events and Business Entertaining. How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth

An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce. Staged effectively, business functions can contribute to a company's success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company's image and put the company and its management in potentially high-risk situations if not handled carefully, professionally, and appropriately. Corporate boards and chief executives are now seeing how company scandals played out in the headlines can estrange customers, sink stock prices, and end careers in a matter of minutes. And many of the transgressions that have been made public have been linked to corporate events and business entertaining. The Executive's Guide to Corporate Events and Business Entertaining provides executives with all the information they need before they plan, host, sponsor, or attend corporate events. It gives rising and established executives the tools they need to move ahead with confidence in planning their next company function.
The Business 2.0 B2: Upper Intermediate: Student's Book + The Business 2.0 B2: Upper Intermediate: eWorkbook (комплект из 2 книг + DVD-ROM) The Business 2.0 B2: Upper Intermediate: Student's Book + The Business 2.0 B2: Upper Intermediate: eWorkbook (комплект из 2 книг + DVD-ROM) Новинка

The Business 2.0 B2: Upper Intermediate: Student's Book + The Business 2.0 B2: Upper Intermediate: eWorkbook (комплект из 2 книг + DVD-ROM)

Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been improved in a number of ways. There is a strong focus on the "intangible" business skills - emotional intelligence and interpersonal abilities. So not only is the student prepared with the business language and knowledge but also as a well-rounded and receptive approach to dealing professionally with others. The Business eWorkbook - an integral part of the course on a personal computer or laptop. This includes extra language practice, tests and word lists, and audio and video you can download to a tablet, phone or MP3 player for on-the-go learning. This replaces the DVD-ROM from the first edition and new videos for the Advanced and Upper Intermediate level offer good/bad models for the final speaking task, including commentaries by a communications expert. This content is also available for use on a Learner Management System such as Moodle or Blackboard. This is a compact course that makes the most of new media to ensure the package is relevant for both students and teachers.
Kim Klein Selling Social Change (Without Selling Out). Earned Income Strategies for Nonprofits Kim Klein Selling Social Change (Without Selling Out). Earned Income Strategies for Nonprofits Новинка

Kim Klein Selling Social Change (Without Selling Out). Earned Income Strategies for Nonprofits

In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an organization's mission. Step by step, this invaluable resource shows how to organize a team, select a venture, draft a business plan, find start-up funding, and successfully market goods and services. Robinson includes critical information on the tax implications of earned income and the pros and cons of corporate partnerships. The book also addresses when to consider outsourcing, collaborating with competitors, and raising additional funds to expand the business.
Francis Cholle The Intuitive Compass. Why the Best Decisions Balance Reason and Instinct Francis Cholle The Intuitive Compass. Why the Best Decisions Balance Reason and Instinct Новинка

Francis Cholle The Intuitive Compass. Why the Best Decisions Balance Reason and Instinct

A dynamic new way to understand intuition, already implemented around the world at top companies and business schools Neuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct. Explores the tension between linear efficiency and random play, and the synergy between reason and instinct Helps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influence Shows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industry The Intuitive Compass shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.
Amelia Renkert-Thomas Engaged Ownership. A Guide for Owners of Family Businesses Amelia Renkert-Thomas Engaged Ownership. A Guide for Owners of Family Businesses Новинка

Amelia Renkert-Thomas Engaged Ownership. A Guide for Owners of Family Businesses

Successful ownership transition requires effective decision making at the top Engaged Ownership is the definitive owner's guide to the family enterprise. Whether you're taking over a family business, family office, or trust, this book shows you how to work effectively with the management and board to keep the enterprise moving in the right direction. The first guide of its kind written from the owner's perspective, this book is designed to help owners who are truly committed to growing all forms of capital be successful in their role. You'll learn the time-tested process that helps you 'unstick' decision-making, become engaged and effective, and manage the transfer from owner control to shared ownership while minimizing risk. Improve communication and relationships with the board, and ensure that every stakeholder understands your strategies and vision for the future. You'll allay the fears that frequently accompany ownership transfers, and inspire a sense of teamwork that leads to sustainable success generation after generation. As the Baby Boomers retire, business founders and entrepreneurs worldwide are transferring ownership of privately held enterprises to their children in record numbers. It can be a complex and difficult-to-navigate time for everyone involved. This book helps you smooth the way to a successful transition, and transcend the owner's traditionally passive role. Learn to work effectively with management and the board Get everyone on the same page in terms of vision and direction Build relationships that lead to forward-thinking decision making Succeed in the ownership role by bringing your expertise to the fore Ownership transfer often triggers a radical change in family enterprise, and if poorly managed, can turn a business in the wrong direction. Engaged Ownership shows you how to build a dynamic and effective partnership with trustees, board, and management, and become a successful steward of the family's financial, human, social, and operational capital.
Steve Sammartino The Great Fragmentation. And Why the Future of Business is Small Steve Sammartino The Great Fragmentation. And Why the Future of Business is Small Новинка

Steve Sammartino The Great Fragmentation. And Why the Future of Business is Small

Doing business in the digital age The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats. Author Steve Sammartino is widely regarded as a thought leader on the subject of technology and business, and helps companies transition from industrial-era thinking to the mindset and processes required to compete in today's digital marketplace. The Great Fragmentation shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives. Examine how the digital era has altered where we work, how we work, where we live and what we do Discover how the digital era has impacted social and economic structures, including educational systems, financial systems and government policy Understand that the social media and collecting 'friends' is just the tip of the iceberg in a digital business environment Weaving together insights from business, technology and anthropology, The Great Fragmentation provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.
Patrick Lencioni M. Getting Naked. A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty Patrick Lencioni M. Getting Naked. A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty Новинка

Patrick Lencioni M. Getting Naked. A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty

Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. Offers a key resource for gaining competitive advantage in tough times Shows why the quality of vulnerability is so important in business Includes ideas for inspiring customer and client loyalty Written by the highly successful consultant and business writer Patrick Lencioni This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
Eric Herrenkohl How to Hire A-Players. Finding the Top People for Your Team- Even If You Don't Have a Recruiting Department Eric Herrenkohl How to Hire A-Players. Finding the Top People for Your Team- Even If You Don't Have a Recruiting Department Новинка

Eric Herrenkohl How to Hire A-Players. Finding the Top People for Your Team- Even If You Don't Have a Recruiting Department

How to find great employees, make great hires, and take your business to the next level It is always easy to find people who want a job, but it's never easy to find and hire A-players. In How to Hire A-Players, consultant Eric Herrenkohl shows owners, executives, and managers of small and medium-size businesses where and how to find A-player employees. It is these individuals who will help keep quality high and growth and profits strong. Herrenkohl explains how to use your existing marketing, sales, and networking efforts to find top candidates. He provides current examples of companies that consistently hire A-players without big recruiting departments as well as step-by-step explanations for making these strategies work in your own company. Shows you how to find and hire top employees. Ideal for owners of small businesses, executives and managers of large businesses, as well as corporate recruiters and HR specialists who need new ideas Herrenkohl's client list includes privately held businesses in over 50 industries as well as big corporate names like Bank of America, Edward Jones, and Northwestern Mutual Life A-player employees are the life blood of any growing business. This handy hiring guide shows you where to look, what to ask, and who to hire to boost your business today
Henry Chesbrough Open Services Innovation. Rethinking Your Business to Grow and Compete in a New Era Henry Chesbrough Open Services Innovation. Rethinking Your Business to Grow and Compete in a New Era Новинка

Henry Chesbrough Open Services Innovation. Rethinking Your Business to Grow and Compete in a New Era

The father of «open innovation» is back with his most significant book yet. Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy. Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits. The book includes guidance and compelling examples for small and large companies, services businesses, and emerging economies, as well as a path forward for the innovation industry. «Whether you are managing a product or a service, your business needs to become more open and more inclusive in order to be more innovative. Open Services Innovation will be an invaluable guide to intrepid managers who commit to making that journey.» —GARY HAMEL, visiting professor, London Business School; director, Management Lab; and author, The Future of Management «I tore out page after page to share with my leaders. Chesbrough has pioneered an entire rethink of business innovation that’s rich in concept, deeply explained, with tools ready to use in every industry.» —SCOTT COOK, founder and chairman of the executive committee, Intuit «Focusing on core competence often tempts managers to keep continuing what succeeded in the past. A far more important question is what capabilities are critical in the future, and Chesbrough shows how to ask and answer these issues.» —CLAYTON CHRISTENSEN, Robert & Jane Cizik Professor of Business Administration, Harvard Business School, and author, The Innovator's Dilemma «To thrive, businesses will need to master the lessons of open service innovation. Here is their one-stop guidebook with important lessons clearly and compellingly presented.» —JAMES C. SPOHRER, director, IBM University Programs World-Wide «Open Innovation pioneer Henry Chesbrough breaks new ground with Open Services Innovation, a persuasive argument for the power of co-creation in the world of services.» —TOM KELLEY, general manager, IDEO, and author, The Ten Faces of Innovation, The Art of Innovation «With his trademark style of beautifully explained examples, Henry Chesbrough shows how open service innovation and new business models can help you escape this product commodity trap and bring you to the next level of competition.» —ALEX OSTERWALDER, author, Business Model Generation «Open Services Innovation shows how a business can redefine itself as a service organisation and tap into faster growth through shared innovation.» —SIR TERRY LEAHY, chief executive, Tesco «Chesbrough shows how innovating openly with a services mindset can make you a market leader.» —CHARLENE LI, author, Open Leadership, and founder, Altimeter Group
The Business 2.0: C1 Advanced: Student's Book The Business 2.0: C1 Advanced: Student's Book Новинка

The Business 2.0: C1 Advanced: Student's Book

Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been improved in a number of ways. There is a strong focus on the 'intangible' business skills - emotional intelligence and interpersonal abilities. So not only is the student prepared with the business language and knowledge but also as a well-rounded and receptive approach to dealing professionally with others. The Business eWorkbook - an integral part of the course on a personal computer or laptop. This includes extra language practice, tests and word lists, and audio and video you can download to a tablet, phone or MP3 player for on-the-go learning. This replaces the DVD-ROM from the first edition and new videos for the Advanced and Upper Intermediate level offer good/bad models for the final speaking task, including commentaries by a communications expert. This content is also available for use on a Learner Management System such as Moodle or Blackboard. This is a compact course that makes the most of new media to ensure the package is relevant for both students and teachers.
The Business 2.0 Advanced C1 Student's Book + eWorkbook (+ DVD-ROM) The Business 2.0 Advanced C1 Student's Book + eWorkbook (+ DVD-ROM) Новинка

The Business 2.0 Advanced C1 Student's Book + eWorkbook (+ DVD-ROM)

Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been improved in a number of ways. There is a strong focus on the 'intangible' business skills - emotional intelligence and interpersonal abilities. So not only is the student prepared with the business language and knowledge but also as a well-rounded and receptive approach to dealing professionally with others. The Business eWorkbook - an integral part of the course on a personal computer or laptop. This includes extra language practice, tests and word lists, and audio and video you can download to a tablet, phone or MP3 player for on-the-go learning. This replaces the DVD-ROM from the first edition and new videos for the Advanced and Upper Intermediate level offer good/bad models for the final speaking task, including commentaries by a communications expert. This content is also available for use on a Learner Management System such as Moodle or Blackboard. This is a compact course that makes the most of new media to ensure the package is relevant for both students and teachers.
Malcolm Frank What To Do When Machines Do Everything. How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data Malcolm Frank What To Do When Machines Do Everything. How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data Новинка

Malcolm Frank What To Do When Machines Do Everything. How to Get Ahead in a World of AI, Algorithms, Bots, and Big Data

“Refreshingly thought-provoking…” – The Financial Times The essential playbook for the future of your business What To Do When Machines Do Everything is a guidebook to succeeding in the next generation of the digital economy. When systems running on Artificial Intelligence can drive our cars, diagnose medical patients, and manage our finances more effectively than humans it raises profound questions on the future of work and how companies compete. Illustrated with real-world cases, data, and insight, the authors provide clear strategic guidance and actionable steps to help you and your organization move ahead in a world where exponentially developing new technologies are changing how value is created. Written by a team of business and technology expert practitioners—who also authored Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business—this book provides a clear path to the future of your work. The first part of the book examines the once in a generation upheaval most every organization will soon face as systems of intelligence go mainstream. The authors argue that contrary to the doom and gloom that surrounds much of IT and business at the moment, we are in fact on the cusp of the biggest wave of opportunity creation since the Industrial Revolution. Next, the authors detail a clear-cut business model to help leaders take part in this coming boom; the AHEAD model outlines five strategic initiatives—Automate, Halos, Enhance, Abundance, and Discovery—that are central to competing in the next phase of global business by driving new levels of efficiency, customer intimacy and innovation. Business leaders today have two options: be swallowed up by the ongoing technological evolution, or ride the crest of the wave to new profits and better business. This book shows you how to avoid your own extinction event, and will help you; Understand the untold full extent of technology's impact on the way we work and live. Find out where we're headed, and how soon the future will arrive Leverage the new emerging paradigm into a sustainable business advantage Adopt a strategic model for winning in the new economy The digital world is already transforming how we work, live, and shop, how we are governed and entertained, and how we manage our money, health, security, and relationships. Don't let your business—or your career—get left behind. What To Do When Machines Do Everything is your strategic roadmap to a future full of possibility and success. Or peril.
The Business 2.0 B1: Pre-Intermediate: Student's Book: eWorkbook (комплект из 2 книг + DVD-ROM) The Business 2.0 B1: Pre-Intermediate: Student's Book: eWorkbook (комплект из 2 книг + DVD-ROM) Новинка

The Business 2.0 B1: Pre-Intermediate: Student's Book: eWorkbook (комплект из 2 книг + DVD-ROM)

Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been improved in a number of ways. There is a strong focus on the "intangible" business skills - emotional intelligence and interpersonal abilities. So not only is the student prepared with the business language and knowledge but also as a well-rounded and receptive approach to dealing professionally with others. The Business eWorkbook - an integral part of the course on a personal computer or laptop. This includes extra language practice, tests and word lists, and audio and video you can download to a tablet, phone or MP3 player for on-the-go learning. This replaces the DVD-ROM from the first edition and new videos for the Advanced and Upper Intermediate level offer good/bad models for the final speaking task, including commentaries by a communications expert. This content is also available for use on a Learner Management System such as Moodle or Blackboard. This is a compact course that makes the most of new media to ensure the package is relevant for both students and teachers.
The Business 2.0 B1: Pre-Intermediate: Student's Book The Business 2.0 B1: Pre-Intermediate: Student's Book Новинка

The Business 2.0 B1: Pre-Intermediate: Student's Book

Based on the success of the original edition, The Business 2.0 continues to offer Business English students the confidence, language and fundamentals skills they need to succeed in the competitive international business environment. Based on feedback from users, research into business English studies and the ever-evolving needs of employers The Business 2.0 has been improved in a number of ways. There is a strong focus on the "intangible" business skills - emotional intelligence and interpersonal abilities. So not only is the student prepared with the business language and knowledge but also as a well-rounded and receptive approach to dealing professionally with others. The Business eWorkbook - an integral part of the course on a personal computer or laptop. This includes extra language practice, tests and word lists, and audio and video you can download to a tablet, phone or MP3 player for on-the-go learning. This replaces the DVD-ROM from the first edition and new videos for the Advanced and Upper Intermediate level offer good/bad models for the final speaking task, including commentaries by a communications expert. This content is also available for use on a Learner Management System such as Moodle or Blackboard. This is a compact course that makes the most of new media to ensure the package is relevant for both students and teachers.
Paul Chaney The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social Media Paul Chaney The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social Media Новинка

Paul Chaney The Digital Handshake. Seven Proven Strategies to Grow Your Business Using Social Media

Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world. Explains how you can use social media to grow your business and connect with consumers Author Paul Chaney is a leading authority on blogging and social media Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more Shows how to design a comprehensive marketing strategy using traditional and new media platforms Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.
Brad Feld Startup Opportunities. Know When to Quit Your Day Job Brad Feld Startup Opportunities. Know When to Quit Your Day Job Новинка

Brad Feld Startup Opportunities. Know When to Quit Your Day Job

Start strong with essential early-stage guidance from the VC perspective Startup Opportunities is the go-to guide for anyone with a great business idea. Whether it's your first business or your fifth, realistic assessment from the outset can save you a lot of time and money; why pour your heart and soul into a venture that is doomed to fail? Instead, position yourself to win from the very beginning. In this book, accomplished venture capitalists share their insight on startups and entrepreneurs: who will fail, who will succeed and why, and what you should do to give your business the very best shot at becoming a global success story. You'll learn how to evaluate your business with a critical eye, and how early customer development can be key in turning a good idea into a great opportunity. If you're serious about building a business that lasts, this book provides invaluable guidance that you really cannot miss. More than five million people will launch a business this year, and many of them will be great ideas—yet few will be around in five years, and even fewer in ten years. A great idea is not enough to build a successful business. You need to fortify your idea with the proper foundation, and a scaffolding of good planning and early action. This book shows you how. Assess your business's viability using the 10x Rule Learn when you can quit your day job—or not Take the key steps to making your business succeed Discover the opportunities worth selling everything for This expert author team has witnessed more than 30,000 pitches over two decades, and have participated in over 500 startup launches. Startup Opportunities gives you the benefit of their experience to help you start strong and stay strong.
Business Vocabulary Builder: Intermediate to Upper-Intermediate (+ CD) Business Vocabulary Builder: Intermediate to Upper-Intermediate (+ CD) Новинка

Business Vocabulary Builder: Intermediate to Upper-Intermediate (+ CD)

Business Vocabulary Builder is a business vocabulary and practice course for students with an intermediate level of English or above. Using the course will enrich your business vocabulary and enable you to express yourself more fluently and confidently in a professional context. The vocabulary is organized by business topic (first part) and business skill (second part), making it simple for you to target the language and skills you need. The imaginative variety of practice exercises makes the vocabulary easier to digest and remember. The topics and skills are covered from a 21st-century perspective, teaching up-to-date language in modern business contexts. The accompanying Audio CD provides essential listening practice and extension exercises and features real, international business people from a wide range of backgrounds. (The complete listening scripts are contained in the book.)
Виталий Мушкин Lesbians. Amateur porn Виталий Мушкин Lesbians. Amateur porn Новинка

Виталий Мушкин Lesbians. Amateur porn

A young couple gets to know the theater with a mature, experienced woman who offers them a love date for a reward. They meet three times and after this the ways of the young people diverge. Denis and Anna will see only in six months.
Gary Carter W. J.K. Lasser's Taxes Made Easy for Your Home-Based Business. The Ultimate Tax Handbook for the Self-Employed Gary Carter W. J.K. Lasser's Taxes Made Easy for Your Home-Based Business. The Ultimate Tax Handbook for the Self-Employed Новинка

Gary Carter W. J.K. Lasser's Taxes Made Easy for Your Home-Based Business. The Ultimate Tax Handbook for the Self-Employed

* Completely updated for all the new tax laws * Capitalize on every deduction! * Sole proprietor, corporation, or partnership? The Ultimate Guide to Running a Tax-Efficient Home-Based Business The advantages of operating a home-based business are countless, but what many owners don't realize, and are often not prepared to handle, are the host of complex tax issues surrounding a home-based business. The completely updated Fifth Edition of J.K. Lasser's Taxes Made Easy for Your Home-Based Business clarifies the current tax environment with regard to home-based businesses, and shows you how to make the most of the new tax laws. This perennial guide answers home-based business owners' questions, with a special focus on the changing tax laws and deductions for the home office. Expert advice and in-depth insights will help you avoid costly mistakes and take advantage of opportunities you would otherwise miss. Critical coverage will help you: * Navigate the details of the new tax laws and IRS rules * Increase your knowledge of deductible expenses * Keep your records up to IRS standards * Organize and run a home-based business for maximum tax benefits * Make filing easy by utilizing sample tax forms
Jeanette McMurtry Marketing For Dummies Jeanette McMurtry Marketing For Dummies Новинка

Jeanette McMurtry Marketing For Dummies

The classic, bestselling marketing guide, updated for the digital era Marketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You'll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You'll discover inexpensive online marketing and promotion tools, proving that budget doesn't have to be an insurmountable obstacle. You'll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today! Today's marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward. Turn web visibility into real-world traffic and sales Reach the right people at the right time Develop a cohesive marketing plan for any budget Source locally, market dynamically, and connect with your community Whether you're looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.
Jeff Sauro Customer Analytics For Dummies Jeff Sauro Customer Analytics For Dummies Новинка

Jeff Sauro Customer Analytics For Dummies

The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.
Annie Tsai The Small Business Online Marketing Handbook. Converting Online Conversations to Offline Sales Annie Tsai The Small Business Online Marketing Handbook. Converting Online Conversations to Offline Sales Новинка

Annie Tsai The Small Business Online Marketing Handbook. Converting Online Conversations to Offline Sales

The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and «do this now» advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
How to Watch Football How to Watch Football Новинка

How to Watch Football

This Ruud Gullit masterclass will change the way you watch and talk about the game. From his unrivalled perspective as player, manager and analyst, the Dutch legend shows how to 'read' a match - revealing the hidden patterns behind the world's most successful teams. Crammed full of global statistics, tactical diagrams and fresh insights, How to Watch Football is a revelation for all fans of the beautiful game.
Wayne Eckerson W. Performance Dashboards. Measuring, Monitoring, and Managing Your Business Wayne Eckerson W. Performance Dashboards. Measuring, Monitoring, and Managing Your Business Новинка

Wayne Eckerson W. Performance Dashboards. Measuring, Monitoring, and Managing Your Business

Tips, techniques, and trends on how to use dashboard technology to optimize business performance Business performance management is a hot new management discipline that delivers tremendous value when supported by information technology. Through case studies and industry research, this book shows how leading companies are using performance dashboards to execute strategy, optimize business processes, and improve performance. Wayne W. Eckerson (Hingham, MA) is the Director of Research for The Data Warehousing Institute (TDWI), the leading association of business intelligence and data warehousing professionals worldwide that provide high-quality, in-depth education, training, and research. He is a columnist for SearchCIO.com, DM Review, Application Development Trends, the Business Intelligence Journal, and TDWI Case Studies & Solution.
Dave Anderson How to Run Your Business by The Book. A Biblical Blueprint to Bless Your Business Dave Anderson How to Run Your Business by The Book. A Biblical Blueprint to Bless Your Business Новинка

Dave Anderson How to Run Your Business by The Book. A Biblical Blueprint to Bless Your Business

How to use Bible-based leadership principles to improve business performance In How to Run Your Business by THE BOOK, famed leadership guru Dave Anderson reveals biblical lessons to help transform the people, culture, and results of your business. Not only will you master timeless business principles based on the world's bestselling book, you'll build a foundation for your business that leads to long-term success. This is a refreshing return to commonsense business basics, based on leadership lessons peppered throughout the Good Book. In these turbulent times, quality leadership is the key to surviving and thriving in the business world. You'll learn what the Bible has to say about hiring and training people, managing money, creating a leadership vision, balancing work and life, and achieving your most ambitious business goals. Includes practical, proven business guidance gleaned from the Bible Features smart business guidance like the Ten Commandments for elevating your people skills Shows you four vital steps for creating a tough-love culture of accountability Dave Anderson is also the author of Up Your Business!, If You Don't Make Waves, You'll Drown and How to Deal with Difficult Customers Best of all, you don't need to be familiar with the Bible to profit from these wise and timeless principles. All you need is a heart open to biblical wisdom and a willingness to lead with courage.
David Miller Breakthrough Business Development. A 90-Day Plan to Build Your Client Base and Take Your Business to the Next Level David Miller Breakthrough Business Development. A 90-Day Plan to Build Your Client Base and Take Your Business to the Next Level Новинка

David Miller Breakthrough Business Development. A 90-Day Plan to Build Your Client Base and Take Your Business to the Next Level

Increase Profits, Be more Organized, attract a Higher Quality & Quantity of Referrals, Run Your Business so That It Doesn't Run You, Take Your Business to the Next Level… With Breakthrough Business Development! Breakthrough Business Development shows you how to attract and keep great clients, while running a profitable and efficient business. It helps every knowledge-for-profit professional to maximize your most valuable client relationships, and to develop a personalized business development plan to mine the untapped potential in your business. Praise for the Pareto System, Featured in Breakthrough Business Development. «I am just beside myself on the results gathered so far from instituting the Pareto System. I use an agenda for meetings now and have formulated a standard package given to new clients. Already I have sent out twenty thank-you cards to new referrals. I even got a referral from a referral if that makes sense. Some clients didn't know that I was still expanding my business. I am also finding advocates that I didn't classify as such. Opening twenty accounts in this short time span is amazing but already I have another ten leads in the pipeline. You guys were right, it does work.» «We have been building client relationships for 45 years… Pareto Systems successfully helped us to pause and then guided us through the process of defining the appropriate business structure and systems which will strengthen and enhance our best client relationships. We are now focusing on a comprehensive, systematized program for select clients. The results have been amazing-client satisfaction is way up and so are revenues.»
John Moore The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing John Moore The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing Новинка

John Moore The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called «Passion Explorations» The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.

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When most people think of corporate responsibility, they are focusing on a business's effect on and relationship to stakeholders. A Responsible Business sees stakeholders as full partners and meaningful instruments for the evolution of healthier communities and more successful businesses. —from the Introduction The Responsible Business offers a new and strategic approach to doing business that holistically integrates responsibility into all aspects of an organization, allowing for returns at every level, business and social. This book goes beyond the often well intentioned but limited attempts at sustainability to present a framework that allows organizations to bring responsibility into everything they do and re-imagine success. From innovation, product development, and production processes to business management, strategic planning, and shareholder development, the author shows how being a Responsible Business is a practical skill that can be applied day-to-day at every level of the business. No longer just the role of a department or the job of CSR professionals, successful responsibility and business efforts start at the business level, are then taken to the corporate level, and are finally applied throughout the organization. The Responsible Business outlines a framework for building a responsibility and consciousness infrastructure that applies a living systems view to the business and inspires all of its stakeholders, including shareholders. Throughout the book, illustrated by examples from technology to manufacturing, large and small, public and private, Sanford demonstrates how to make responsibility integral to all aspects of a business as an engine for innovation, profitability, and purpose. Praise for The Responsible Business «This is a very significant book. It makes it clear that businesses have a single boss with five interrelated aspects. The stories are among the crispest, most evocative case histories I have seen. The book is for any corporate leader trying to do the impossible: create a business that recreates the world.» —Art Kleiner, editor-in-chief, strategy + business, and author, The Age of Heretics «Carol Sanford offers us a proven, practical, and systems-based approach that integrates five stakeholder groups into a business system working as an integral whole. Essential reading for leaders wanting a system framework for sustainability and business success!» —Otto Scharmer, MIT Sloan senior lecturer; author, Theory U: Leading from the Future as it Emerges; and coauthor, Presence «The Responsible Business challenges many assumptions corporate leaders, investment advisors, and sustainability experts have long taken for granted. It provides a road map that can help innovative businesses think about how to be truly transformational.» —Sam Ford, Fast Company expert blogger and director, Peppercom «The powerful concepts in The Responsible Business have changed the process of sustainable development and how communities truly thrive. Indeed, these proven approaches will be the roadmap to truly achieve the deepest level of living communities.» —Bill Reed, founding member of LEED System and coauthor, The Integrative Design Guide to Green Building «Critical for re-imagining the future of business. Rarely a day goes by that I do not call on this way of thinking and looking at the world. It is useful for taking on the big business decisions that so many of us face every day.» —Chad Holliday, chairman, Bank of America
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